Create a design conference that addresses a pertinent issue facing the topic of graphic design or typography and the roll designers play when using typography as a means to communicate. This is to be a topic of conceptual, experimental nature. The take away will be a full book covering the conference topic, a poster and an app that will serve as a badge to get into the conference.
Abstract is a design conference that focuses on teaching designers to break out of their comfort zone and change the way we think about finding inspiration. Instead of being tied to the computer for finding it, we can learn to look at everyday life in a more abstract way and become inspired by everyday life. Based off a philosophical concept of becoming an urban flâneur, the conference urges you to get lost and embrace the unexpected.
Aligning with the conference objectives, the design is constructed through self-gathered inspiration from everyday environments. Photographs and scans of objects, textures, type, scenery and found printed material are seen throughout the promotional pieces. The conference has an energizing color palette to reflect being active and alert in the city. Due to the course being Experimental Typography, the type is set in an untraditional way.