Truth in Dating

CLIENT_ BELINKED
CREATIVE DIRECTORS_ CARL MAZER + BILL LARSEN


OBJECTIVE

Redesign the existing BeLinked app to be more aesthetically pleasing and easier for the user to function.

BRIEF

BeLinked is the only dating app solely connected to LinkedIn and its extensive and trusted network. By tapping into your LinkedIn network, you are able to connect with others, whose profiles are authentic and true; and you are able see how they might be connected to your friends and colleagues. Initially populated from LinkedIn, your profile can be personalized by adding other interests and photos. You can define your ideal match preferences, such as occupation, schools, location and age. This helps ensure a more focused search so you can be more selective and find the right person for you.

SOLUTION

The app redesign needed to feel more fun, exclusive and younger; the interface needed to be simplified and easier to function. The brand’s bold colors are used throughout the app to reinforce the concept of connecting and linking up. This app design puts an emphasis on the users profiles and the functions of the app.