Create an identity for an existing amusement park and applications in which the identity is used.
Located in Brooklyn, New York, Coney Island is well known for its oceanside boardwalk that is full of rides, attractions and classic American eatery. It was built in the early 1900s and has remained a popular local getaway spot for New Yorkers during the summer.
The identity for Coney Island is inspired by early 1900s hand painted signs to reflect its rich history and the attractions that were once on the pier. The hand lettering is unique, just like Coney Island.