Psychedelic Herb

COURSE_ PACKAGE DESIGN 1
INSTRUCTOR_ CHRISTINE GEORGE
PACKAGING_ PET PRODUCT

 

OBJECTIVE

Select a pet product and develop a second use for the product’s packaging as a part of an eco-friendly packaging initiative. 

BRIEF

Cosmic Catnip was founded in 1975 by Leon Seidman out of the love for his cat. He began by hand harvesting only the freshest catnip herb in Northern America, and today they remain one of the most popular brands of catnip on the market.

SOLUTION

Once the dried catnip in the jar is gone, the consumer could then fill the glass jar with soil, take the catnip seeded paper from under the lid and use it to plant their very own catnip. The hand lettered logo and packaging reflects the company’s 1970s roots and the psychedelic effect catnip has on cats.