Luxury Transportation   

COURSE_ IDENTITY DESIGN 2
INSTRUCTOR_ TOM McNULTY
IDENTITY_ TRANSPORTATION


OBJECTIVE

Select or create an airline, taxi or transportation service to design their company’s logo. Develop a stationary system and a brand guideline book. Create applications in which we would see the identity being used.

BRIEF

Since 1932, Empire Chauffeur Service has provided the people of New York City a way to travel in luxury and style in the world’s finest automobiles. Empire provides a wide selection of high-end automobiles to choose from that will suit the clients taste and make the right impression.

SOLUTION

The hand lettered logo reflects the company’s heritage by resembling lettering of early 1900s New York City, around the time the company was founded. The grayscale color palette evokes a sleek feeling that looks as elegant as the automobiles Empire provides.