Newborn Essentials

COURSE_ PACKAGE DESIGN 2
INSTRUCTOR_ CHRISTINE GEORGE
PACKAGING_ FIRST AID KIT

 

OBJECTIVE

Select or create a company that would have a need for a first aid kit. Design their identity and packaging system for a 25 piece kit.

BRIEF

La Petite Bébé is a French themed boutique in Hollywood that provides a variety of upscale, quality baby products; such as decor, clothing, toys and accessories. A bag of essential items needed for newborn babies is perfect for mothers on the go.

SOLUTION

This kit contains a combination of first aid supplies, grooming products and baby accessories. Due to the variety of items in this kit, the identity needed to be flexible in order to work for various sizes. The graphics, color and typography work together to create a delicate, French aesthetic that feels soft and sweet. Color is used to separate items into 3 categories: first aid supplies are blue, grooming products are purple and accessories are green.