Living Unapologetically

COURSE_ PRINT DESIGN 2
INSTRUCTOR_ ESZTER CLARK
PRINT_ PROMOTIONAL CATALOG

 

OBJECTIVE

Select a company to create a promotional catalog of products, aligning with the existing design style of the company.

BRIEF

Lime Crime is a vegan and cruelty-free makeup company for those who are unapologetically themselves. Lime Crime was founded by an eccentric woman named Doe Deere who is trying to change the way women look at makeup. She believes that beauty is not what is natural or what even looks best, but what feels right at the moment.

SOLUTION

Since Doe Deere is the heartbeat of the company and is what makes this makeup brand unique, the catalog highlights her and their spring line of highly pigmented products. Since the brand is heavily influenced by fantasy and storytelling, it was important to keep that feeling alive throughout the catalog. This was achieved through the use of a ‘90s influenced pastel color palette, bold hand written typography and bold, graphic images.