Ladders of Opportunity 

CLIENT_ UC DAVIS CENTER FOR REGIONAL CHANGE
PRO BONO_ NON-PROFIT ORGANIZATION


OBJECTIVE

Design a booklet containing Stockton, California’s population and youth statistics in relation to the MBK initiative.

BRIEF

President Obama launched the My Brother’s Keeper initiative to address persistent opportunity gaps faced by boys and young men of color to ensure that all young people can reach their full potential. Through this initiative, the Administration is joining with cities and towns, businesses, and foundations who are taking important steps to connect young people to mentoring, support networks, and the skills they need to find a good job or go to college and work their way into the middle class.

SOLUTION

This booklet will be in the hands of Stockton citizens, government employees and higher up government officials. Therefore, the design needed to appeal to a wide audience and relay the information in an interesting way. By creating infographics and highlighting key information, it is easier for the reader to absorb statistics that work well for both quick viewing and sit down reading. The style of the booklet needed to feel like the personality of Stockton and its citizens without compromising the tone of the content. By hand drawing brush lettering it brings a human aspect into the design—much like the people involved in the MBK initiative.