Atomic Mixers

COURSE_ PACKAGE DESIGN 4
INSTRUCTOR_ MICHAEL OSBORNE
PACKAGING_ NON-ALCOHOLIC COCKTAIL MIXERS


OBJECTIVE

Create an in-house brand for Costco.

BRIEF

Costco's most extensive category that has the most number of brands is their liquor, beer and wine section. Despite having a vast assortment of alcohol options, they do not offer any kind of premium cocktail mixers. 

SOLUTION

Mixt provides a fresh alternative to traditional cocktail mixers. Each classic cocktail has a unique flavor twist that appeals to those who are looking to try something new and unexpected. The mid-century design inspiration comes from the era when cocktail parties were popular in American households. That tradition still remains today, and whether you are hosting a party or making a single cocktail, Mixt is sure to make every drink feel like a celebration.