Thirst Quenchin’ Coconuts

COURSE_ PACKAGE DESIGN 2
INSTRUCTOR_ CHRISTINE GEORGE
PACKAGING_ WATER


OBJECTIVE

Create your own water bottle brand. Choose a unique bottle shape and unique bottle carrier.

BRIEF

When pirates were marooned to islands in the Caribbean, they survived off of the delicious and hydrating water inside coconuts. It was only natural to bottle the freshest, most thirst quenchin’ coconut water from this hot, tropical climate.

SOLUTION

The identity and supporting type references engravings from the 1700s that reflects the romanticized heritage of coconut water. The packaging engages the consumer with fresh, vibrant colors and fruit illustrations to evoke appetite appeal.