Foraged Nectar

COURSE_ PACKAGE DESIGN 1
INSTRUCTOR_ CHRISTINE GEORGE
PACKAGING_ HONEY


OBJECTIVE

Select or create a honey company and design their identity and packaging system.

BRIEF

Honey has been used in Greek cuisine for thousands of years and no one knows how to harvest honey better than Yiayia, a Greek grandmother living on the island of Crete. The unique flowers located on the island provides a distinct pollen for bees that results in a better tasting honey.

SOLUTION

The packaging incorporates many classic Greek references: the Greek Key pattern, iconic blue and white colors, the shape of the glass jars that resemble the Parthenon’s tall columns, and a bee icon that is the same as the one minted on ancient Greek coins. The calligraphy adds a personal, hand crafted feeling to the brand.