This brand is probably the most well-loved and widely distributed coconut water brand on the market. There is something so charming about the bold combination of the white, black and green brand colors paired with pink coconut water, and there is also something so satisfying about the feeling of holding a coconut in your hands. These iconic brand elements were refreshed and made to feel more hand touched and natural. Their new products and flavors created the opportunity to expand the rebrand and use more of the softly textured illustrations to introduce color, all resulting in a really fresh packaging system.