This Italian-American brand has an impressive shelf presence in the jarred olives, pickled vegetables and pasta sauce sections at grocery stores. During the redesign process, we had separated all of their products into segmented categories for each one to have different design characteristics — like type choice, illustration style and color combinations. However the redesign turned into more of a hybrid one with their old packaging, and only the new pasta sauces made it to shelf. Maybe it’s because Mezzetta’s shelf presence really is so strong that they couldn’t part with the familiarity of their old labels. Whatever the reason was, I’m still thrilled to see the script logo I redesigned for them made its way onto all of the labels and jar lids.